In my role as the Social Media Coordinator and one of the four board members, I held a crucial position that significantly contributed to the success of the 2017-28 label. Collaborating with my department, we diligently worked to publicize our four artists through the creation of graphics, videos, and special events. Teaming up with my Publicity Director, we organized an end-of-the-year concert event at a local bar to showcase the collective achievements of the label. Each artist had their own student-operated music engineering team responsible for mixing and mastering new EPs, and my role was pivotal in ensuring their exposure to the world.

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Following a publishing schedule crafted at the start of the year, we effectively delivered announcements and released content promptly as planned. Whether it was cover art, music videos, or photoshoots, I took the materials provided by the talented individuals behind them and curated fitting captions. I managed the strategic placement of this content across all platforms to ensure a cohesive and impactful presentation.